How You Can Find and Use the Best Twitter Hashtags

The social networking and microblogging platform Twitter is widely prevalent among users worldwide. If you are also among the Twitter users, you are well aware of ubiquitous Twitter Hashtags. Twitter hashtags offer the most extraordinary way to build an audience and make connections. If you are not using hashtags in your tweet, then you may not get expected audience engagement.

Twitter Hashtags: What Are These?

A hashtag is a phrase or word without spaces, preceded by often a hash or pound symbol. Hashtags are a handy and useful way of categorizing and grouping tweets. They help people to follow and find topics in which they are interested. When someone searches or clicks on a specific hashtag, that person will find out all the public posts and profiles that use a particular hashtag. For example, if your search for #beautyproducts, you can see plenty of posts of beauty products. Hashtags were started in the year 2007. Since then, the usage of hashtags has spread to various social media platforms. If you want you to make your hashtags accessible to the people using screen readers, ensure the capitalization of your hashtag’s each word. However, it is not a common practice, but it is beneficial for those who rely on screen readers to consume content. It means you will need to use the hashtag “#IncredibleBeautyProducts” instead of “incredible beauty products.”

Twitter Hashtags: Why You Should Use It?

The research made by Twitter has found that tweets with hashtags increased retweets, clicks, engagement, replies for brands and individuals, and favorites. There may be several reasons behind using hashtags on various social media platforms. Here are the five ways Twitter hashtags can benefit you.

Great Resources for Research

Hashtags are clickable and searchable, and so are the excellent resources for research. However, you can search content on a particular topic by a phrase but using a hashtag makes searching more on topic and easy.

Easy to Reach Target Audience

Twitter hashtags make your content easily groupable and searchable, making it easy for your target audience to engage with your content. The users active on Twitter are well versed in the use of hashtags. They regularly click on hashtags to find out the content available on a specific topic. If you want more and more people to see your content, then using Twitter hashtags will help you immensely.

Add a Sense of Humor

The users can use hashtags as “inside” punchlines or jokes to show off their brands’ personalities.

Build Community

Twitter hashtags help people to share their content and build community by bringing voices together. You can participate in bigger conversations and connect with other people on the same topic.

Improve Click-through Rates

Tweets with hashtags receive much more attention from the people and audience engagement. So, it automatically increases click-through rates.

Twitter Hashtag: What is a Trending Hashtag & How to Use It?

Now, you have a better understanding of Twitter hashtags and also why they are so important? Let’s have a glance over trending hashtags and how you can find the best Twitter hashtags for your specific needs. Twitter allows its users to provide posts or tweets with a maximum of 140 characters. You can also search for other companies and users on this social media platform. Besides, it allows its users to follow those whom they find interesting. Other Twitter users can also follow your account.

When you log in to this social media site, a feed greets you to navigate various posts of people you have clicked before following them. Trending hashtags contains the most popular topics discussed on Twitter. Trending issues can involve a wide variety of topics covering the entertainment industry, politics, pop songs, music, and many others. When some hashtags went viral, these are often called Trending hashtags.

To find more trending hashtags on the social media site, you will need to click on the Explore option. Here, you will find different headings such as Trending Sports, News, Entertainment, For You, etc. You will need to tap on Trending. The trending hashtags are often personalized and appear to an individual as per his or her choice.

Aside from the Explore tab and “What’s happening,” you can also search for trending hashtags on Twitter using third-party apps like Trendsmap, Hashtagify.me, Hashtags.org, and others.

Twitter Hashtags: How to Use It?

Twitter hashtags are easy to use, but using them effectively can be a little trickier for your brand. If you want to get more benefits from Twitter hashtags, you will need to choose the hashtags wisely. Always select those hashtags that can make a difference for your brand and you. Let’s have a glance over some guidelines to use Twitter hashtags effectively.

• Make your hashtags easy to spell and memorable.
• Always use only one or two hashtags relevant to each tweet.
• Make sure to use existing hashtags correctly.
• Don’t use already popular hashtags for your other use.
• Use organically fit hashtags in your tweet.
• Capitalization of the first letter will improve accessibility.
• Avoid using CAPS LOCK.
• Use influencers to get visibility for your hashtag.

Events

You can promote your events using hashtags. No matter even if your event is not so big or grand. Promoting your event with a hashtag will attract those interested in your event and also engage others. Additionally, there are many occasion-specific and time-based ways to use hashtags.

Keywords

Hashtags are keywords. So, always use hashtags relevant to your brands and your tweet.

Locations

Using hashtags based explicitly on locations is an excellent way to attract and engage your local audience.

Branding

You can create and use branded hashtag campaigns to gather user-generated content. It will help you generate social proof, increase brand awareness, and grow your brand visibility.

Holidays

You can use Twitter hashtags effectively with holidays. When you use hashtags with holidays, don’t forget to relate them to your brand.

Chats

Chats are also another way to use hashtags effectively on Twitter. Using this, you can get more and more followers on Twitter and build your community.

Retweets

Retweet hashtags are also useful in getting you more and more audience on some specific tweets.

When you know how to use Twitter hashtags and use them accordingly, it helps you build a community with like-minded people and engage them. It gives you a way to increase your brand recognition.

Source: How You Can Find and Use the Best Twitter Hashtags